Digital photography and Photoshop have made it very easy for people to take pictures. It's a medium that allows a lot of mediocre stuff to get through.

Sometimes you don't know why you're doing something. You're intuitively following, to see where it leads.

Digital photography and Photoshop have made it very easy for people to take pictures. It's a medium that allows a lot of mediocre stuff to get through.

I wish my artwork could persuade millions of people to join a global conversation about sustainability.

Somebody referred to what I do as subliminal activism, which I like.

I think the environmental movement has failed in that it's used the stick too much; it's used the apocalyptic tone too much; it hasn't sold the positive aspects of being environmentally concerned and trying to pull us out.

I wish I could create an IMAX film that would make my work accessible to a broader audience.