Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough.
Edward de BonoCompanies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de BonoWe need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
Edward de BonoMost people...are put off science because maths is the gateway and they can't handle it. What we should be teaching is operational maths because, in general, the maths we need to carry out science is pretty straightforward.
Edward de BonoHumor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
Edward de Bono