Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough.
Edward de BonoA myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
Edward de BonoI'm in love with this country called "America." I'm a huge fan of America. I'm one of those annoying fans - you know, the ones that read the cd notes and follow you into bathrooms and ask you all kinds of annoying questions about why you didn't live up to that. I'm that kind of fan. I've read the Declaration of Independence, and I've read the Constitution of the United States, and they are some liner notes, dude.
Edward de BonoStudies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono