Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.

You can analyse the past, but you have to design the future

Perception is real even when it is not reality.

Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are known. Analysis also involves picking out relationships and putting them back together as a whole.

Unhappiness is best defined as the difference between our talents and our expectations.

It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.

Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.