Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.

The winner is the chef who takes the same ingredients as everyone else and produces the best results.

There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.

I'm a very loyal and unreliable friend.

Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.

You cannot dig a hole in a different place by digging the same hole deeper

Creativity involves breaking out of established patterns in order to look at things in a different way.