Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.

Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.

The winner is the chef who takes the same ingredients as everyone else and produces the best results.

Everywhere I go, I see very much the same thing. I see the same compassion for people who live half a world away. I see the same concern about events beyond these borders. And, increasingly, I see the same conviction that we can and we must join together to stop the scourge of AIDS and poverty.

The analysis of data will not by itself produce new ideas.

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.