Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de BonoOnce a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
Edward de BonoThe image that concerns most people is the reflection they see in other people's minds.
Edward de BonoTo develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
Edward de Bono