Lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces. It is concerned with the perception part of thinking. This is where we organise the external world into the pieces we can then 'process'.
Edward de BonoOpportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
Edward de BonoWe still seek to solve conflicts with 'judgement' instead of designing the way forwards.
Edward de BonoOnce a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
Edward de BonoAn idea that is developed and put into action is more important than an idea that exists only as an idea.
Edward de BonoEverywhere I go, I see very much the same thing. I see the same compassion for people who live half a world away. I see the same concern about events beyond these borders. And, increasingly, I see the same conviction that we can and we must join together to stop the scourge of AIDS and poverty.
Edward de Bono