A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
Edward de BonoOpportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
Edward de BonoI'm tired of dreaming. I'm into doing at the moment. It's, like, let's only have goals that we can go after.
Edward de BonoWhen the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
Edward de BonoWe need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
Edward de BonoEverywhere I go, I see very much the same thing. I see the same compassion for people who live half a world away. I see the same concern about events beyond these borders. And, increasingly, I see the same conviction that we can and we must join together to stop the scourge of AIDS and poverty.
Edward de Bono