Effectiveness without values is a tool without a purpose.

Humor is by far the most significant activity of the human brain.

Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.

There is no doubt that creativity is the most important human resource of all.

The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'

Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.