As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.

An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.

Mock the devil, and he will flee from thee.

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

The weapons of the positive revolution are not bullets and bombs but simple human perceptions. Bullets and bombs may offer physical power but eventually will only work if they change perceptions and values. Why not go the direct route and work with perceptions and values?

America is not just a country, it's an idea.