As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.

Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.

The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'

There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.

Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.

You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.

We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.