An idea that is developed and put into action is more important than an idea that exists only as an idea.
Edward de BonoPossibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
Edward de BonoThe purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
Edward de BonoThis is not about charity, it's about justice... The war against terror is bound up in the war against poverty - I didn't say that, Colin Powell said that . . . In these disturbing and distressing times, surely it's cheaper, and smarter, to make friends out of potential enemies than it is to defend yourself against them..Justice is the surest way to get peace.
Edward de BonoUnfortunately, our existing traditional thinking habits insist that you must attack something and show it to be bad before you can suggest a change. It is more difficult to acknowledge that something is excellent and then to ask for change because although it is excellent, it is not enough.
Edward de Bono