Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.

The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.

The idea is that the content is the interface, the information is the interface, not computer-administrative debris.

If there is a well thought-out design standard, it should be followed. In practice, great design comes from great designers. That is empirically the case. If a great designer did a first-rate standard, that model should be followed. Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.

If your words or images are not on point, making them dance in color won't make them relevant.

Good design is a lot like clear thinking made visual.

The point of the essay is to change things.