The point of the essay is to change things.

Simple design, intense content.

If your words or images are not on point, making them dance in color won't make them relevant.

We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.

I think it is important for software to avoiding imposing a cognitive style on workers and their work.

There are only two industries that refer to their customers as 'users'.

Above all else show the data.