I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

PowerPoint is like being trapped in the style of early Egyptian flatland cartoons rather than using the more effective tools of Renaissance visual representation.

The point of the essay is to change things.

My father worked for governments all his life as an engineer and public works director.

The minimum we should hope for with any display technology is that it should do no harm.

Make all visual distinctions as subtle as possible, but still clear and effective.

Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.