If you like overheads, you'll love PowerPoint.

It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.

Here's the general theory: To clarify, add detail. Imagine that. To clarify, add detail. And clutter and overload are not an attribute of information, they are failures of design. If the information is in chaos, don't start throwing out information, instead fix the design.

A metaphor for good information design is a map. Hold any diagram against a map and see how it compares.

Audience boredom is usually a content failure, not a decoration failure.

A curious consequence is that I have become a minor celebrity.

If you’re told what to look for, you can’t see anything else.