In general, I think audiences are a lot smarter than people think. So, it's not "know your audience", it's "respect your audience, and really know your content".

The leading edge in evidence presentation is in science; the leading edge in beauty is in high art.

The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.

I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

The idea is that the content is the interface, the information is the interface, not computer-administrative debris.

If you like overheads, you'll love PowerPoint.

If your words or images are not on point, making them dance in color won't make them relevant.