Design cannot rescue failed content.

The minimum we should hope for with any display technology is that it should do no harm.

What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.

My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided.

Good design is a lot like clear thinking made visual.

I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.

It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.