Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.
Edward TufteThe essential test of design is how well it assists the understanding of the content, not how stylish it is.
Edward TufteIf there is a well thought-out design standard, it should be followed. In practice, great design comes from great designers. That is empirically the case. If a great designer did a first-rate standard, that model should be followed. Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.
Edward TufteWhat gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.
Edward Tufte