The essential test of design is how well it assists the understanding of the content, not how stylish it is.

The leading edge in evidence presentation is in science; the leading edge in beauty is in high art.

If your words aren't truthful, the finest optically letter-spaced typography won't help.

A practical part of my teaching is to provide demonstrative, hands-on experiences.

The idea is that the content is the interface, the information is the interface, not computer-administrative debris.

Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.

In general, I think audiences are a lot smarter than people think. So, it's not "know your audience", it's "respect your audience, and really know your content".