The most common user action on a Web site is to flee.

A metaphor for good information design is a map. Hold any diagram against a map and see how it compares.

PowerPoint presentations too often resemble a school play - very loud, very slow, and very simple.

An open mind but not an empty head.

Audience boredom is usually a content failure, not a decoration failure.

Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.

I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.