What is to be sought in designs for the display of information is the clear portrayal of complexity. Not the complication of the simple; rather the task of the designer is to give visual access to the subtle and the difficult - that is, revelation of the complex.

The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.

Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.

My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided.

A practical part of my teaching is to provide demonstrative, hands-on experiences.

If your words aren't truthful, the finest optically letter-spaced typography won't help.

Good design is a lot like clear thinking made visual.