If youโre told what to look for, you canโt see anything else.
The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
If the statistics are boring, you've got the wrong numbers.
Above all else show the data.
There are only two industries that refer to their customers as 'users'.
We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.