We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.

The speculative part of my work is that these particular cognitive tasks - ways of thinking analytically - are tied to nature's laws.

In general, I think audiences are a lot smarter than people think. So, it's not "know your audience", it's "respect your audience, and really know your content".

A curious consequence is that I have become a minor celebrity.

If the statistics are boring, you've got the wrong numbers.

Good design is clear thinking made visible, bad design is stupidity made visible

Make all visual distinctions as subtle as possible, but still clear and effective.