PowerPoint is like being trapped in the style of early Egyptian flatland cartoons rather than using the more effective tools of Renaissance visual representation.

In general, I think audiences are a lot smarter than people think. So, it's not "know your audience", it's "respect your audience, and really know your content".

The minimum we should hope for with any display technology is that it should do no harm.

The point of the essay is to change things.

Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.

If your words or images are not on point, making them dance in color won't make them relevant.

Make all visual distinctions as subtle as possible, but still clear and effective.