Here's the general theory: To clarify, add detail. Imagine that. To clarify, add detail. And clutter and overload are not an attribute of information, they are failures of design. If the information is in chaos, don't start throwing out information, instead fix the design.

The essential test of design is how well it assists the understanding of the content, not how stylish it is.

Design cannot rescue failed content.

Public discussions are part of what it takes to make changes in the trillions of graphics published each year.

What this means is that we shouldn't abbreviate the truth but rather get a new method of presentation.

If you’re told what to look for, you can’t see anything else.

Beautiful Evidence is about the theory and practice of analytical design.