Here's the general theory: To clarify, add detail. Imagine that. To clarify, add detail. And clutter and overload are not an attribute of information, they are failures of design. If the information is in chaos, don't start throwing out information, instead fix the design.

Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.

The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.

Design isn't crafting a beautiful, textured button with breathtaking animation. It's figuring out if there's a way to get rid of the button altogether.

The point of the essay is to change things.

Public discussions are part of what it takes to make changes in the trillions of graphics published each year.

The idea is that the content is the interface, the information is the interface, not computer-administrative debris.