If there is a well thought-out design standard, it should be followed. In practice, great design comes from great designers. That is empirically the case. If a great designer did a first-rate standard, that model should be followed. Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.

It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.

Beautiful Evidence is about the theory and practice of analytical design.

I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.

The point of the essay is to change things.

That is to say, nature's laws are causal; they reveal themselves by comparison and difference, and they operate at every multivariate space, time point.