If there is a well thought-out design standard, it should be followed. In practice, great design comes from great designers. That is empirically the case. If a great designer did a first-rate standard, that model should be followed. Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.

That is to say, nature's laws are causal; they reveal themselves by comparison and difference, and they operate at every multivariate space, time point.

There are many true statements about complex topics that are too long to fit on a PowerPoint slide.

If your words aren't truthful, the finest optically letter-spaced typography won't help.

My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided.

The minimum we should hope for with any display technology is that it should do no harm.

The essential test of design is how well it assists the understanding of the content, not how stylish it is.