Science is a method to keep yourself from kidding yourself.
My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.
The present is the past biting into the future.
An essential aspect of creativity is not being afraid to fail.
It's not that we need new ideas, but we need to stop having old ideas.
An invention that is quickly accepted will turn out to be a rather trivial alteration of something that has already existed.