My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.
Edwin LandWe live in a world changing so rapidly that what we mean frequently by common sense is doing the thing that would have been right last year.
Edwin LandIf you are able to state a problem - any problem - and if it is important enough, then the problem can be solved.
Edwin Land