Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.
El LissitzkyThe sun as the expression of old world energy is torn down from the heavens by modern man, who by virtue of his technological superiority creates his own energy source.
El LissitzkyThe artist constructs a new symbol with his brush. This symbol is not a recognizable form of anything which is already finished, already made, already existing in the world - it is a symbol of a new world, which is being built upon and which exists by way of people.
El Lissitzky