The sun as the expression of old world energy is torn down from the heavens by modern man, who by virtue of his technological superiority creates his own energy source.

The artist constructs a new symbol with his brush. This symbol is not a recognizable form of anything which is already finished, already made, already existing in the world - it is a symbol of a new world, which is being built upon and which exists by way of people.

Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.

Art can no longer be merely a mirror, it must act as the organizer of the people's consciousness... No form of representation is so readily comprehensible to the masses as photography.

The printed page transcends space and time. The printed page, the infinity of the book, must be transcended.

We believe that the elements in the chemical formula of our creative work, problem, invention, and art, correspond to the challenges of our age.

The room is there for the human being - not the human being for the room.