It feels great to have your own views reflected back to you, and you feel so right, but actually it's very dangerous. Because to make good decisions, you need to have a clear view of what all the options are.

We thought that the Internet was going to connect us all together. As a young geek in rural Maine, I got excited about the Internet because it seemed that I could be connected to the world. What it's looking like increasingly is that the Web is connecting us back to ourselves.

There's the part that I just want what I want, and I don't want to be bothered by anything else, and sort of the short-term more compulsive self. And then that's the longer-term, aspirational self that wants to be informed about the world and wants to be a good citizen. The best media basically helps us strike a balance between those two things.

Eric Schmidt likes to point out that if you recorded all human communication from the dawn of time to 2003, it takes up about five billion gigabytes of storage space. Now were creating that much data every two days

It feels great to have your own views reflected back to you, and you feel so right, but actually it's very dangerous. Because to make good decisions, you need to have a clear view of what all the options are.

We bought it, we own it, and we're going to take it back.

In a personalized world, important but complex or unpleasant issues are less likely to come to our attention at all.