Eric Schmidt likes to point out that if you recorded all human communication from the dawn of time to 2003, it takes up about five billion gigabytes of storage space. Now were creating that much data every two days

Eric Schmidt likes to point out that if you recorded all human communication from the dawn of time to 2003, it takes up about five billion gigabytes of storage space. Now were creating that much data every two days

More voices means less trust in any given voice.

There's the part that I just want what I want, and I don't want to be bothered by anything else, and sort of the short-term more compulsive self. And then that's the longer-term, aspirational self that wants to be informed about the world and wants to be a good citizen. The best media basically helps us strike a balance between those two things.

It feels great to have your own views reflected back to you, and you feel so right, but actually it's very dangerous. Because to make good decisions, you need to have a clear view of what all the options are.

In a personalized world, important but complex or unpleasant issues are less likely to come to our attention at all.

Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life--much of whic you might not trust your friends with.