We bought it, we own it, and we're going to take it back.

By constantly moving the flashlight of your attention to the perimeter of your understanding, you enlarge your sense of the world.

Whether it's Facebook or Google or the other companies, that basic principle that users should be able to see and control information about them that they themselves have revealed to the companies is not baked into how the companies work. But it's bigger than privacy. Privacy is about what you're willing to reveal about yourself.

Democracy actually requires that the whole public be able to see common problems and address them and step outside of their own sort of narrow self-interest to do so.

In a personalized world, important but complex or unpleasant issues are less likely to come to our attention at all.

It's a civic virtue to be exposed to things that appear to be outside your interest. In a complex world, almost everything affects you – that closes the loop on pecuniary self-interest. Customers are always right, but people aren't.

Your filter bubble is your own personal, unique universe of information that you live in online. What's in your filter bubble depends on who you are, and it depends on what you do. But you don't decide what gets in - and more importantly, you don't see what gets edited out.