If you Google some sites about the link between vaccines and autism, you can very quickly find that Google is repeating back to you your view about whether that link exists and not what scientists know, which is that there isn't a link between vaccines and autism. It's a feedback loop that's invisible.
Eli PariserYour filter bubble is your own personal, unique universe of information that you live in online. What's in your filter bubble depends on who you are, and it depends on what you do. But you don't decide what gets in - and more importantly, you don't see what gets edited out.
Eli PariserPersonalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life--much of whic you might not trust your friends with.
Eli PariserI think it's easier than ever to hear only what you want to hear. That doesn't make a good citizen.
Eli PariserIn a personalized world, important but complex or unpleasant issues are less likely to come to our attention at all.
Eli PariserIn a broadcast society, there were these gatekeepers, the editors, and they controlled the flows of information. Along came the Internet and it swept them out of the way, and it allowed all of us to connect together, and it was awesome. But that's not actually what's happening right now.
Eli Pariser