Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life--much of whic you might not trust your friends with.
Eli PariserThere's the idea that people should be able to control how the information that they're giving to websites is used and monetized in a more clear and powerful way. That's something that probably will need government action.
Eli PariserThe Internet is showing us what it thinks we want to see, but not necessarily what we need to see.
Eli Pariser