What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.
Ellen GoodmanI am a member of a small, nearly extinct minority group, a kind of urban lost tribe who insist, in the face of all evidence to the contrary, on the sanctity of being on time. Which is to say that we On-timers are compulsively, unfashionably prompt, that there are only handfuls of us in any given city and, unfortunately, we never seem to have appointments with each other.
Ellen Goodman