Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon MuskPhysics is really figuring out how to discover new things that are counterintuitive, like quantum mechanics. It's really counterintuitive.
Elon MuskThere are some important differences between me and Tony Stark, like I have five kids, so I spend more time going to Disneyland than parties.
Elon MuskYeah, well I think anyone who likes fast cars will love the Tesla. And it has fantastic handling by the way. I mean this car will crush a Porsche on the track, just crush it. So if you like fast cars, you'll love this car. And then oh, by the way, it happens to be electric and it's twice the efficiency of a Prius.
Elon MuskI've always wanted to be part of something that would radically change the world. . . . People forget the power of inspiration. All of humanity went to the moon with the Apollo missions. The issue was cost. There was no chance to build a base and create frequent flights. That's the problem I would like to solve.
Elon Musk