For all the supporters of Tesla over the years, and it's been several years now and there have been some very tough times, I'd just like to say thank you very much. I deeply appreciate the support, particularly through the darkest times.

I think it is possible for ordinary people to choose to be extraordinary.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

The fuel cell is just a fundamentally inferior way of delivering electrical energy to an electric motor than batteries.

For me it was never about money, but solving problems for the future of humanity.

If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.

You want to have a future where you’re expecting things to be better, not one where you’re expecting things to be worse.