This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
Eric RiesA startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
Eric RiesThe goal of every startup experiment is to discover how to build a sustainable business around that vision.
Eric RiesEntrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink of success.
Eric RiesUsing the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
Eric RiesI asked all of our recruiters to give me all resumes of prospective employees with their name, gender, place of origin, and age blacked out. This simple change shocked me, because I found myself interviewing different-looking candidates - even though I was 100% convinced that I was not being biased in my resume selection process.
Eric Ries