We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.

We must learn what customers really want, not what they say they want or what we think they should want.

The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists.

A pivot is a change in strategy without a change in vision.

New Customers come from the action of past customers

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.