What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?
Eric RiesThe attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.
Eric RiesEntrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.
Eric RiesSustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
Eric Ries