Lean thinking defines value as providing benefit to the customer; anything else is waste.

In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.

The way forward is to learn to see every startup in any industry as a grand experiment.

A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.

We must learn what customers really want, not what they say they want or what we think they should want.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.