Lean thinking defines value as providing benefit to the customer; anything else is waste.

If you don't know who your customer is, you don't know what quality is.

In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.

Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your own plan is probably the worst.

New Customers come from the action of past customers

By the time that product is ready to be distributed widely, it will already have established customers.

The lean startup method is not about cost, it is about speed.