The way forward is to learn to see every startup in any industry as a grand experiment.

If you cannot fail, you cannot learn.

Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer'; anything else is waste.

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.

The hardest part is the grueling work of constantly being wrong.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.