A Start Up is an institution designed to thrive in the soil of extreme uncertainty

The biggest start-up successes - from Henry Ford to Bill Gates to Mark Zuckerberg - were pioneered by people from solidly middle-class backgrounds. These founders were not wealthy when they began. They were hungry for success, but knew they had a solid support system to fall back on if they failed.

In a startup, both the problem and solution are unknown.

At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same customers was more than a dollar.

We must learn what customers really want, not what they say they want or what we think they should want.

A pivot is a change in strategy without a change in vision.

Reading is good, action is better.