Customers don't care how much time something takes to build. They care only if it serves their needs.
Eric RiesThis is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
Eric RiesEntrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right time. It's fundamentally company building.
Eric RiesWhat if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?
Eric RiesIn my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.
Eric Ries