We must learn what customers really want, not what they say they want or what we think they should want.

Entrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right time. It's fundamentally company building.

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.

A Start Up is an institution designed to thrive in the soil of extreme uncertainty

If you can’t out iterate someone who is trying to copy you, you’re toast anyway.

The only person who can put you out of business, in the early days, is yourself.

There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family's health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors.