A Start Up is an institution designed to thrive in the soil of extreme uncertainty
The hardest part is the grueling work of constantly being wrong.
Lean thinking defines value as providing benefit to the customer; anything else is waste.
A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
In a startup, both the problem and solution are unknown.
In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.