We must learn what customers really want, not what they say they want or what we think they should want.

This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

Learning is the essential unit of progress for startups.

It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.

Most companies are busy making their products worse, not better. Updating is almost always a disaster.

As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.

If we stopped wasting people's time, what would they do with it?