This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.

The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

A pivot is a change in strategy without a change in vision.