The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.

I believe for the first time in history, entrepreneurship is now a viable career.

As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.

The goal of every startup experiment is to discover how to build a sustainable business around that vision.

In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.

Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.

If we do not know who the customer is, we do not know what quality is.