The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.

A Start Up is an institution designed to thrive in the soil of extreme uncertainty

Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

If we stopped wasting people's time, what would they do with it?

There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family's health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors.

The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists.