Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.

If you don't know who your customer is, you don't know what quality is.

At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same customers was more than a dollar.

I believe for the first time in history, entrepreneurship is now a viable career.

If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.

A Start Up is an institution designed to thrive in the soil of extreme uncertainty

The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists.