In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.

As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.

The only person who can put you out of business, in the early days, is yourself.

If we stopped wasting people's time, what would they do with it?

Entrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right time. It's fundamentally company building.

By the time that product is ready to be distributed widely, it will already have established customers.

The lean startup method is not about cost, it is about speed.