Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

I believe for the first time in history, entrepreneurship is now a viable career.

By the time that product is ready to be distributed widely, it will already have established customers.

All innovation begins with vision. It’s what happens next that is critical.

Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.

As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.