Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance.
Eric RiesA startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
Eric RiesLearning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer'; anything else is waste.
Eric RiesInnovation is a bottoms-up, decentralized, and unpredictable thing, but that doesnโt mean it cannot be managed.
Eric RiesCustomers don't care how much time something takes to build. They care only if it serves their needs.
Eric Ries