Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance.

The only way to win is to learn faster than anyone else.

The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists.

Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

If you don't know who your customer is, you don't know what quality is.

Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.