We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.
Eric RiesThe attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.
Eric RiesWhat if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?
Eric Ries