At IMVU, we opened up our board meetings to the whole company.

Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

If you cannot fail, you cannot learn.

The goal of every startup experiment is to discover how to build a sustainable business around that vision.

Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.